Recently, ON VIDEO had a shoot at PathWays PA, an organization that serves more than 6,000 women, children, and famlies in the Greater Philadelphia area. Take a look at the finished promotional video for this group that is really making a difference in people's lives.
The Message
Rose Tree Park Lights
ON VIDEO was also on hand at Rose Tree Park. Delaware County's annual Festival of Lights was kicked off by Council Vice President Mario Rivera, Jr., and is open to everyone through the holiday season.
Santa's Arrival and Festival of Lights
ON VIDEO is in the Christmas spirit! ON VIDEO captured Santa's Arrival and the Festival of Lights on Black Friday outside the Courthouse and all along State Street. We had cameras set up all throughout the town to catch the smiling faces of kids and grown ups too. Makin' Music got the crowd warmed up and the Phillie Phanatic was up to his usual funny antics. Then the grand finale - Santa rode in on a Media Fire Company fire truck and turned the town's lights on!
PathWays PA "Giving Tuesday" Shoot
Tuesday brought with it some pretty cold temperatures and a dreary day all around. You would never know it by the heartwarming stories playing out at PathWays PA. ON VIDEO has been working with PathWays PA since 2004. Over the years, we’ve talked to many associated with the organization, and have gathered amazing success stories. Today we recorded several interviews to update their promotional video.
PathWays PA was founded back in 1978 as one of the state’s first residential programs to keep low-income, vulnerable women together with their children. It serves more than 6,000 women, children, and families living in the Greater Philadelphia area by keeping families together, supporting parents and their children, providing in-home services to prevent child abuse, and assisting families reach self-sufficiency. Programs include job training and employment assistance, free tax preparation assistance, and the Adopt-A-Family holiday program, among many others.
This year the term Giving Tuesday has been coined, and today we saw evidence of contributions that make a difference. Stay tuned, as next week we will bring you those inspirational stories.
Tyler Steadycam Shoot
I watched that video for Tyler Arboretum again and was reminded of something: when we did the shoot we had a Steadycam operator on our crew. The Steadycam allows those amazing "floating" shots where the camera moves smoothly through the scene. The actual equipment is worn like a high-tech vest that fits over the shoulders and the camera is mounted on a precision spring/counterweight system that allows for the smooth movement. It weighs about forty pounds and requires quite a bit of training to learn how to use it.
When we did the Tyler Arboretum shoot it was July. A hot July day. The camera operator had to wear this heavy contraption and was drenched in sweat. We would shoot for ten or fifteen minutes then take a ten minute break so he could sit and cool off and get some water. It was a long, grueling day. the results are beautiful and the finished video is still one of my favorites. But in November it's hard to imagine a day that was so hot we could barely stand it.
David Sibley
ON VIDEO
Media Thanksgiving Food Drive
This time of year, I find we all get so wrapped up in the hustle and bustle of the holiday season. Each year the to-do list seems to get longer, and the season seems to start earlier. The food shopping, the endless cooking, the gift-buying, the tree-trimming, the cleaning, and all the miscellaneous errands. We get stressed, we lose our patience, we lose sleep. With all of that going on, it's certainly easy to lose sight of the real reason for the holiday.
I think we should take some time to appreciate our family and friends, to enjoy the spirit of giving, to be thankful for all that we have, and to try to help out others who might be in need. Charity is definitely a part of our philosophy at The Media Message. Over the years, we have worked with many local, regional, and national non-profit organizations, including American Red Cross, Salvation Army, Community Action Agency of Delaware County, American Cancer Society, and Tug McGraw Foundation.
Recently, I helped coordinate the 2nd Annual Thanksgiving Food Drive at The Plumstead Inn. We collected frozen turkeys, canned goods, and other non-perishables over the past month, and just this past weekend, we delivered the donations to Nativity B.V.M. in Media. I was floored by the amount of donations we were able to secure. We wound up with about 700 lbs. of food, which included 21 turkeys.
It warmed my heart to see all the big smiles when we brought in the food. We were assured that the items were going to help feed a lot of people right here in our neighborhood this Thanksgiving. What a feeling it is to be a part of such an effort, knowing our small but mighty group could help out so many people in need right here in our hometown.
The Media Message wishes you and yours a happy and healthy Thanksgiving!
LAT
Tyler Arboretum Clean Up
This weekend I put on my best messy clothes and went to Tyler Arboretum to help clear their hiking trails. There are about 20 miles of wooded trails out there, and ultra-mega-super-storm Sandy brought down several trees across some trails.
About 30 volunteers split into 4 teams and spent all morning clearing huge tree trunks and tons of branches and sticks from the trails.
I first visited Tyler Arboretum a few years ago when ON VIDEO made a video titled "Discover Tyler". You can see it here:
http://v4ws.com/Tyler/index.html
ON VIDEO is the video production division of The Media Message, and in addition to the on-location shoot, we also wrote the script, did the editing and graphics to complete the video.
The weather Saturday was fantastic, and it was great to get outside and do something worthwhile to benefit Tyler. It is an amazing place. A portion of the Arboretum is surrounded by a twelve-foot fence to protect the plants from deer. But for hiking, you go through a tall gate and venture outside the exclusion fence and wander through the woods. The trails are really well marked and very wide. You feel like you are out in the wilderness.
David Sibley
ON VIDEO
Covering the Veterans Day Parade
Once again ON VIDEO provided video coverage of the Delaware County Veterans Day Parade in Media. ON VIDEO is the corporate video production division of The Media Message. This is the thirteenth Veterans Day Parade we've shot. The weather was outstanding, with lots of bands helping the celebration, kids, adults, veterans, dignitaries. It is consistently a well-organized event.
It's great to honor the country's veterans each year. I never served in the military; The closest I ever came was being a Patrol Leader in the Boy Scouts. And believe me, we did not face any dangerous or life-threatening situations in the basement of St. Mark's Lutheran Church. The Veterans Day parade stirs patriotic pride and inspires gratitude to remember the sacrifices and hardship of those who served, and their families who waited anxiously to welcome them home.
As always, the hardest part is thinking about those who never came home. I'm proud that Delaware County makes such a tremendous effort to remember our veterans each November, and throughout the year.
David Sibley
ON VIDEO
Media-Based Production Company Relauches and Expands
ON VIDEO Hires Seasoned Writer/Producer/PR Specialist and Offers More Key Services
Media, PA – September, 2012 – ON VIDEO, a video production company that has helped local and national businesses tell their story over the past 20 years, is launching The Media Message.
For the past two decades, ON VIDEO has built a solid reputation as the “go-to” video production and multimedia company in the Delaware County area and beyond. Major organizations and companies, such as the County of Delaware, ING DIRECT, Binder & Binder, and Crozer-Keystone Health System have turned to ON VIDEO to create a wide array of video productions.
“Anything a company needs a video for, we make the video,” says owner David Sibley.
The Media Message expands on these offerings, creating words and images that sell. A team of experienced experts will work with each client to help meet individual project requests and budgets. The company will now offer a comprehensive video production and marketing package that includes corporate identity, scriptwriting, A/V services, television advertising, social media management, graphics, animation, and more.
To build upon The Media Message mission, Lauren Avellino Turton has been brought on as the lead writer, public relations specialist, and social media marketing manager. She will help new and existing clients of the company with copywriting, marketing and public relations materials, blog and social media postings.
Avellino Turton brings 15 years experience in the field, having worked in top television markets, and writing for premier press publications and websites. She was a news and special projects producer for NBC, FOX, and CN8. She contributes regularly to Media Patch, and has written for Philadelphia Inquirer and The Delaware County Daily Times. As a PR specialist, she handles media relations, crisis PR, and fundraising events.
“I’ve worked with Lauren in the past. Her skills are sharp and her writing is effective and on-point,” says Sibley. “I’m thrilled to have her on the team.”
To learn about The Media Message services and mission, visit TheMediaMessage.com.